Self-Published authors need to engage in extensive marketing campaigns to reach the broadest number of target audience. Online, there are many ways to market one’s brand and SEO through blogging package is one of the most essential aspects in enetrany online marketing campaign. Search engine optimization not only increases traffic in your website but also establish your online reputation as a serious writer and an authority on certain topics. While there are many aspects of on and off-page SEO, blog writing services is one of the most effective.
Content is king
SEO through blogging enables authors to publish quality articles on their site. By doing this, authors are actually hitting two birds with one stone. By continuously providing fresh and relevant content, you are attracting more readers to your site. More visitors means more traffic. Search engines favour sites that are constantly updated with fresh content. The more fresh entries you post, the more opportunities for your site to rank on Google search result. Another good thing with flooding your site with fresh content is also a form of online brand publicity. Each article you post represents your voice, your ideas, and your book. The quality and relevance of your content will help establish and cement your reputation online. In more ways than one, search engine optimization is a lot like a popularity contest wherein one way to move up in ranking is when your articles get enough ‘likes’, ‘tweets’ and are shared frequently by visitors. Of course, for you to attract more readers and visitors you have to provide high-quality content that is actually worth reading and worth sharing as well.
Keyword research, image optimization, and ranking
SEO through blogging allows you to use trending keywords as well as your own branded keywords. Every time you produce an article, keywords Is a must in your content. Through extensive keyword research, you will be able to produce the keywords that are not only a match for your industry but are also currently ranking in the search engine results page. The use of both short tail and long-tail keyword are easy to rank in Google. Keyword stuffing is not advised in Google. Instead, maximize the use of related keywords. Keyword research can make a huge difference in getting organic searches for your website.
Another advantage you get when you have the correct keywords is that you are able to optimize not only your blog articles but also the images you use in your pages and in the articles as well. By correctly naming your images as well as your alt-text based on your keywords, you optimized them. Optimized images make it easier for Google spiders to take notice of your blog images and posts.
Blogging equals backlinking opportunities
One important principle in any marketing campaign is reaching out to as many target audience as possible. SEO through blogging also means establishing links with other sites similar or related to your own industry. Linking to unrelated websites could be penalized by search engines and all your efforts will only go to waste. Blog writing services offer you the chance to include links of other relevant sites in your blog posts. As often the result, these websites may link back to your site which gives you additional traffic aside from organic searches or increases your page authority. However, it is crucial to note that one should only link with sites that are highly credible and have high domain authority.
SEO and Social Media Campaign
It’s impossible to separate these two key components of online marketing. SEO through blogging and social media are every self-publisher’s best friend as far as a book marketing strategy is concern. Now that Google began returning results for social media posts, linking your blog to your social media accounts is relevant now more than ever. Often times, social media’s significance is brushed off and relegated as a mere venue for attracting online hype but nothing more. We afford social media campaign perfunctory attention because it is there. We do social media campaign for social media’s sake and not really as a determining factor in influencing Google rankings or even increasing traffic in our site.
But Jayson DeMers thinks otherwise,
“Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.”
Indeed, blog writing services is an important partner in your social media campaign and vice versa. For self-published authors who often have to compete with traditionally-published authors and fellow independent authors as well, this marketing strategy can be a game changer if done correctly. Comprehensive Search engine optimization campaign has done wonders for many enterprises and online businesses. It should never be different from promoting self-published authors who are trying to reach the broadest number of target audience. Luckily, there are many marketing strategies and opportunities for free, that authors can use to promote brand awareness as well as help establish themselves as serious writers. SEO through blogging is one of those primary strategies. If done correctly, it can do wonders for your brand but also for your writing career. Good quality search engine optimization methods and practices are every enterprise’s most prized possession in today’s digital marketing age.
ReadersMagnet Self-Publishing Company offers various marketing services for self-published authors. One
of them is SEO blogging through our Blog Writing Service Packages. Call us at Office Number: (619) 354 2643
Toll Free Number: (800) 805 0762 or email us at email@example.com